Process

One process. Every campaign.

We run every client campaign through the same four phases. The process is documented before we start. You always know which phase you are in and what is coming next.

01
Phase 1

Discover

We audit your current search presence, study your competitors and map what your target customers actually search for. No assumptions, no templated starting points.

Key questions we answer in this phase
What do your existing rankings and traffic data show?
Who are your three closest organic competitors and what do they have that you do not?
What are your most valuable pages by conversion, not just pageview volume?
What has been tried before and what were the outcomes?
Discover
02
Phase 2

Plan

From the audit findings, we build a 90-day roadmap with every action ranked by expected impact on your rankings and conversions. You review and approve before we start.

Key questions we answer in this phase
Which keywords have the shortest path from current position to page 1?
Which technical issues are actively suppressing crawl coverage or rankings?
Which content gaps can be closed in 30 days and which require a longer build?
What does the week-by-week execution schedule look like?
Plan
03
Phase 3

Execute

We implement across technical fixes, content, links and paid channels simultaneously where your plan calls for it. Every task is logged and attributable.

Key questions we answer in this phase
What changed this week and why?
Is ranking movement tracking with the planned timeline?
Are there new technical issues that surfaced in the crawl?
What is going live next and what does it target?
Execute
04
Phase 4

Grow

Monthly or bi-weekly reporting tracks ranking movement and conversion data. What works gets scaled. What does not gets replaced with something that does.

Key questions we answer in this phase
What are the highest-performing content pieces in terms of ranking and lead generation?
Which keywords are within 2-3 positions of a first-page result?
What has the conversion data changed in the last 30 days?
What is the next biggest growth lever?
Grow
After payment

Campaign starts within 3 business days.

Onboarding email arrives within 24 hours. Access questionnaire takes 10 minutes. Campaign work begins before the end of the first week.

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